How to develop a coherent communication strategy for 13 different shopping centres? The answer to this challenge is the concept of a creative shopping galleries that belong to Echo Polska Properties. There is a new development direction of the brand and all the properties in its portfolio emerging from among twisted ribbons and changeable shapes. A universal and plastic visual code wraps every message and gives it a clear and distinctive character. All the shopping centres are being connected thanks to a cohesive fine-tuned formula. At the same time they realise their individual goals and maintain their own distinctive character.