Botanika housing estate is located in the vicinity of Nowohuckie Meadows and the centre of old Nowa Huta. Such a location allows everyone to enjoy the wealth of green areas as well as the cultural heritage of this district. The brand’s communication strategy is based on two complementary aspects – urban comfort and soothing proximity of nature. They were the inspiration for the name, colours of the logo and the leaf symbol. The logotype combines prudent typography and a graphic leaf presentation referring to modernistic planning assumptions that the designers of Nowa Huta were guided by.