A new Bonarka’s strategy is a mosaic of Kraków inspirations. It is like a collage. Sometimes a literal one and sometimes an abstract one. In its poetics it combines classics with avantgarde, seriousness with humour, new inspirations with old commercials details. Everything to show movement, dynamics and the brand’s variability.
It has something of Surrealism and Dadaism in it. It plays with words and city stereotypes. 
It goes out directly on Krakow streets... upon my word.