Your way, and just right. In the end it’s Supersam Katowice and the ad has to speak for itself. It’s been known for a while now that Sam is Super because we decided to go back in time and play around with content and form.
Maybe we’re stirring things up more than we’re advertising, maybe we’re falling into the trap of certain circles and surrendering to the propaganda of success. Who knows … Soon you’ll be able to see for yourself.