HOMEPARK visual identification is based on using simple geometrical shapes. It refers to the classic of contemporary design – Bauhaus constructivism and Piet Mondrian’s compositions based on minimalistic compositions of lines and colours. A minimalistic form gains a warm and homey dimension when we notice that polygonal shapes in the logotype create a well-known home-like shapes – an arm chair, a lamp, a window or a detached house form. This systematic composition demonstrates the brand’s idea which combines a figure of a practical professional and a close friend of the family.